Partnerships to Improve Community Health (PICH)

Making the right choices for our health every day can be difficult, but it is precisely the places where we live, work, learn, eat and play that affect our health. That is why the Florida Department of Health in Miami-Dade County is currently working on a major initiative to address the leading risk factors for the major causes of death and disability in Miami-Dade: tobacco use, poor nutrition, and physical inactivity. This initiative was made possible with funding from the Centers for Disease Control and Prevention (CDC) through its Partnerships to Improve Community Health (PICH).

As a start to the initiative, an advertising campaign to prevent chronic diseases through healthier lifestyles such as tobacco abstinence, balanced nutrition, and physical activity was launched in November 2015. This wide scope media campaign includes public transportation, TV, Internet Streaming Radio, Haitian Creole Radio, Outdoor Advertising, Digital and Social Media.

You might already have seen some of our public transportation adds around the city, but much more is still to come, so please help us spread the word! Below is a TV spot developed by one of our members, CBS Television, on the importance of healthy lifestyles and environments.